Mood Board: The following are the images my client provided me with. 
 
I was very inspired by Mateusz Witczak's calligraphic work. For more click here.
 
Here are my initial sketches. I misspelled the name of his business and didn't notice till I had already scanned them. Oops! It didn't matter anymore since the basic idea was already there.
 
I explored some color options.
 
Made sure that if the owner decided to open future locations within Jackson metro, the space provided would be sufficient.
 
I explored vintage applications. This one in particular, I took from Antimasa Studio's "Streetware Font Project."
 
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